Apex Sales Dashboard

Morgan Reed — Sales Director | Reports to Jamie Park (VP Sales)

April 2026 — MTD Performance
Data as of Apr 14, 2026
Team MTD ACV
$407,394
of $447,320 quota
Attainment
91.1%
Working Day 10/22
Team Pacing
91.1%
On track
Closed Deals
22
MTD
Open Pipeline
$595,600
35 opps
Stale (>30d)
5
stuck deals
Team Overview — MTD ACV vs Quota
RepRoleQuotaMTD ACV%ProgressWinsPacing
Sarah ChenAE$63,900$88,182138.0%
5On Track
Marcus RodriguezAE$63,900$71,568112.0%
4On Track
Priya PatelAE$63,900$66,456104.0%
4On Track
Jordan BlakeAE$63,900$60,06694.0%
3On Track
Alex RiveraAE$63,900$54,95486.0%
3On Track
Taylor NguyenAE$63,900$46,00872.0%
2On Track
Dakota MorrisonAE (1-3 Months)$42,000$20,16048.0%
1On Track
TEAM7 AEs$447,320$407,39491.1%22
MBO Tracker — District Scorecard
Attainment to QuotaGoalActualDistrict % to Goal
Total ARR (Controlled)$447,320$407,39491.1%
% of AEs at ARR Quota100%3/742.9%
MBOsGoalActualStatus
Payroll ARR as % of Total ARR36% / 40%13.5%At Risk
NB Referral Demo:Win Conv80% / 83%28.4%At Risk
Key MetricsGoal (Mo)Actual% to GoalPace
Total Opps Created1356145.2%At Risk
Opps Created Per Rep198.7
Avg ARR$1,800$18,5181028.8%
Opp:Win Conversion34.4%
Opp:Demo Conversion83.0%
NBR Referral Opps (total)29
SS Opps (total)563257.1%On Track
Total Wins332266.7%On Track
Total Demos1747442.5%At Risk
Total Calls2100122458.3%On Track
PeopleGoalActualStatus
Headcount77/7On Track
OOT Attrition00On Track
AEs in PM01At Risk
Self-Sourced Opps Created
RepCreatedGoal% to GoalPace
Sarah Chen7888.0%On Track
Marcus Rodriguez6875.0%On Track
Priya Patel5863.0%On Track
Jordan Blake5863.0%On Track
Alex Rivera4850.0%On Track
Taylor Nguyen3838.0%At Risk
Dakota Morrison2825.0%Behind
TEAM3256
NBR Referrals
RepCreatedClosed WonDemo:Win %
Sarah Chen4236.0%
Marcus Rodriguez4131.0%
Priya Patel4233.0%
Jordan Blake5127.0%
Alex Rivera5130.0%
Taylor Nguyen4125.0%
Dakota Morrison3017.0%
TEAM29829.7%

MBO Target: Demo:Win 80% / 83% — Currently 29.7% At Risk

Employee Cloud / Payroll (EC) Sales
RepEC UnitsEC ARREC Goal% to GoalPace
Sarah Chen6$12,400$10,000124.0%On Track
Marcus Rodriguez5$10,850$10,000109.0%On Track
Priya Patel4$9,600$10,00096.0%On Track
Jordan Blake4$8,200$10,00082.0%On Track
Alex Rivera3$7,100$10,00071.0%On Track
Taylor Nguyen2$4,800$10,00048.0%On Track
Dakota Morrison1$2,200$10,00022.0%Behind
TEAM25$55,150$70,00078.8%

MBO Target: EC ARR as % of Total ARR — 36% / 40% — Currently 13.5% At Risk

Enablement MBO Tracker (WorkRamp — as of 2026-04-13)
RepCompletionAvg GradeFailedOverdueNeeds Grading
Sarah Chen98%94%000
Marcus Rodriguez92%91%000
Priya Patel95%93%000
Jordan Blake88%87%001
Alex Rivera85%84%010
Taylor Nguyen78%79%112
Dakota Morrison72%74%121
TEAM87%88%

On Track MBO threshold: 85% team completion. Currently at 87% — meeting target.

Pipeline Health
RepOpen DealsPipeline ValueStale (>30d)Health
Sarah Chen6$114,0000Healthy
Marcus Rodriguez5$89,0000Healthy
Priya Patel5$92,6000Healthy
Jordan Blake5$85,2000Healthy
Alex Rivera5$82,2000Healthy
Taylor Nguyen5$77,4003Needs attention
Dakota Morrison4$55,2002Needs attention
TEAM35$595,6005
Calls Activity
RepCallsAvg/DayConversationsConv RateAvg Duration
Sarah Chen24724.75823%%9:48
Marcus Rodriguez22122.14621%%8:42
Priya Patel19819.83920%%10:12
Jordan Blake18418.43318%%7:55
Alex Rivera16216.22717%%8:18
Taylor Nguyen11811.81614%%6:22
Dakota Morrison949.41112%%5:48
Email Activity
RepSentOpenedOpen RateRepliedReply Rate
Sarah Chen74238652%%527%%
Marcus Rodriguez68833749%%446%%
Priya Patel61229448%%376%%
Jordan Blake55625045%%285%%
Alex Rivera49821443%%224%%
Taylor Nguyen43216438%%174%%
Dakota Morrison40814335%%123%%
Recent Wins
AccountTypeARRClose DateRep
Skyline BBQ CoNew Business$16,2004/9/2026Sarah Chen
Moonlit Ramen HouseNew Business$19,2004/9/2026Jordan Blake
The Wandering FigNew Business$17,6564/8/2026Priya Patel
Dockside Oyster BarNew Business$18,9684/7/2026Marcus Rodriguez
Willow Branch DinerNew Business$24,6084/7/2026Taylor Nguyen
Maya's Cantina GroupNew Business$19,8004/6/2026Sarah Chen
Ember & Oak SteakhouseNew Business$20,1544/6/2026Alex Rivera
Ironwood Grill HouseNew Business$21,4004/3/2026Marcus Rodriguez
Stoneyard PizzeriaNew Business$22,8664/3/2026Jordan Blake
Blue Harbor TavernNew Business$22,4004/2/2026Sarah Chen
Coastal Crab ShackNew Business$19,2004/2/2026Priya Patel
Harvest Table RestaurantsUpsell$14,8004/13/2026Sarah Chen
Saffron & Sage KitchenNew Business$14,4004/13/2026Marcus Rodriguez
Golden Hour CafeNew Business$14,0004/13/2026Priya Patel
Bramble & Bee BrunchAdd-On$18,0004/13/2026Jordan Blake
Cloudberry CreameryAdd-On$17,0004/13/2026Alex Rivera
Crescent Moon CafeNew Business$21,4004/13/2026Taylor Nguyen
Pine Ridge TaproomUpsell$15,6004/11/2026Priya Patel
Copper Kettle BistroAdd-On$14,9824/10/2026Sarah Chen
Red Lantern Noodle CoAdd-On$16,8004/10/2026Marcus Rodriguez
Forecast vs Quota — Pacing
Sarah Chen
$63,900
138.0%
Marcus Rodriguez
$63,900
112.0%
Priya Patel
$63,900
104.0%
Jordan Blake
$63,900
94.0%
Alex Rivera
$63,900
86.0%
Taylor Nguyen
$63,900
72.0%
Dakota Morrison
$42,000
48.0%
TEAM TOTAL
$447,320
91.1%

▼ = Expected pace (Working Day 10/22)