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Dakota Morrison

April 2026 — Data as of Apr 14, 2026
MTD ARR
$20,160
of $42,000
Attainment
48.0%
to quota
Wins
1
closed deals
Demos
6
held
Opps
5
created
Avg ARR
$0.00
per opp
Demo:Win
17.0%
conversion
EC ARR
$2,200
1 units

1:1 Coaching — Sandler Coach to Success

Behavior (Activity)
  • Calls at 94/136 expected by day 10 (69% to pace) — significantly behind. Goal: 14/day, 70/week. Are there time management barriers?
  • Demos at 6/14 expected by day 10 (43% to pace) — not getting enough at-bats. Goal: ~7/week. Focus on booking more demos.
Technique (Conversion)
  • Demo:Win at 17% — low close rate from demos. Work on post-demo follow-up, urgency, and handling stalls.
Results (Outcomes)
  • Ramping rep (1-3 Months). $20,160 booked with 1 wins so far. No ARR quota yet — focus on hitting activity and EC goals.
  • Demos: 6/14 expected by day 10 (goal: 30/mo, ~7/wk) — behind pace.
  • EC Units: 1/3 goal — needs 2 more this month.
  • 2 deals stale >14 days — review next steps on each.
Suggested Coaching Questions
  • "Walk me through your top 3 deals this month — what needs to happen to close each one?"
  • "After your last demo, what was the prospect's commitment? Did you get a clear next step?"
  • "What does your daily call block look like? Are you protecting that time?"
  • "What's one thing you want to improve this week, and how can I help?"

Calls

Total Calls94
Avg/Day9.4
Conversations11
Conv Rate12%%
Avg Duration5:48
Voicemails0

Emails

Sent408
Opened143 (35%%)
Replied12 (3%%)
Positive Replies0
Personalization0%
Clicked0 (0%)

Stale Deals (2 deals > 14 days)

AccountOpportunityStageDaysARRNext Step
44d$12,400
31d$14,000

Recent Wins (1 this month)

AccountTypeARRClose Date
Little Fox Sandwich CoNew Business$20,1604/10/2026